Tutorial 1

How does audience equal profit?

Southeast Asia context: Brunei

Mass media audience: The mass media audiences would be the locals, tourist who read newspaper, watching television, social networking or websites to check out the latest news in their country.

Demographic: The population of Brunei Darussalam is estimated at 348,200. Population growth averages at 2.2% per year. 

Sex	%
Male	53
Female	47

Psychographic:

As an Islamic country, alcohol consumption in public is banned and there is no sale of alcohol in Brunei. Non-Muslims are allowed to purchase a limited amount of alcohol from their point of embarkation overseas for their own private consumption.

Most households own the latest electronic home entertainment systems. Concerts that are held in the country are usually organised or sponsored by different embassies and private companies. The cinemas in the country are popular with teenagers and foreign workers.

The Yayasan Complex has numerous shops selling a variety of branded goods. Although other departmental stores cum supermarkets like Hua Ho, Tiong Hin, Liang Toon and Supa Save offer consumer goods, people in Brunei may travel overseas to Singapore, Kuala Lumpur and the neighbouring towns of Labuan, Miri and Limbang for shopping, entertainment and other leisure pursuits.

Distribution system:

Brunei Darussalam has no personal income tax. There are no export, sales, payroll and manufacturing taxes. The profits of pioneer industries are exempted from tax depending on the amount of capital investment. The company tax is 30% of profit. All companies contribute 10% of local employee salaries to the Employees Provident Fund.

Analysis:

Economical: To boost economic growth, privatization is being introduced to improve efficiency and reliable services. Privatization will be implemented if it will benefit consumers, promote development of financial services and ease the financial and administrative burden of the government.

The 8th NDP has allocated 15.45% or B$1,127.6 million of the total development budget for the industry and commerce sector. Out of this total, the industrial development sector gets B$832.5 million or 11.49%.

Political: The political system in the country is governed by the constitution and the tradition of the Malay Islamic Monarchy, the concept of “Melayu Islam Beraja” (MIB). The three components of MIB cover Malay culture, Islamic religion and the political framework under the monarchy.

Educational:  Malay is the national language and is promoted as a medium of instruction in non-technical subjects. English remains the language of business and education in Brunei Darussalam. Free education is provided to all citizens from pre-school onwards. Amongst the English-medium first degrees which can be obtained from the University of Brunei Darussalam (UBD) are Education, Mathematics & Computer Science, Electronics & Electrical Engineering, Geography/Economics Major, Management Studies and Public Policy & Administration.

References: http://www.bruneipress.com.bn/brunei/brunei.html

About myself

-My name is Too Lay Mei or u can call me Christine.

-I came from the capital city of Malaysia, that is Kuala Lumpur.

-My childhood was about when i was in kindergarten...i am lazy to attended classes...i cried loudly in front my mum when she wanted to bring me to the kindergarten....she force me to seating inside the car and sent me to kindergarten...when the car reached kindergarten, my mum was get out from the car and wanted to open the car door and bring me into the class. But, i locked the car door and continue crying inside the car...at the end, i still attended to class. It is quite funny to remind about my stupid attitude when i was in kindergarten.

-On the other hand, i still miss the first trip my parents bring the whole family traveled to hong kong. That's my first time to took flight when i was in standard four...i really miss the moment travel around with the family.

-I have two sisters and one brother and i am the youngest in the family. My parents is doing businesses and my two sisters and brother are working.

The three experiences making the most lasting impression were:
1) i have participated in the radio and TV station host interview...although i didn't selected from the lists, but at least i dare to tried and join in the interview.
2) felt down in the toilet when i was a children and my head was hurt.
3)first time climbing in broga hills

Ten most important given circumstances are:
1)convocation
2)working as a part time fragrances consultant
3)4 years as a student in HELP
4)host interview in the tv and radio station
5)visit to NGO
6)grandparents and nanny passed away
7)my dog passed away
8) traveled with family
9)stress in study life
10)appreciate the time with my family

-Five most powerful members of my private audience:
1) parents because they always as a supporter in my life..i love and care my parents
2) siblings because without them i will felt lonely.
3)close friends because they always share something with and spent the time together
4)god because god always protect us.
5)my dog because it always make me happy

Interest, Dreams, Aspirations

Interest:
First, i am a person who like to hanging around with friend...chit chatting,gossiping, shopping, singing and watching movie. besides, i am a super drama fans...i love to watching drama especially taiwan and korea drama. The reason i like watching taiwan and korea drama because all of the storyline is touching and warming. It is all about LOVE. Additionally, majority of the male cast are handsome, that's why i like to watch taiwan and korea drama. Lastly, it is not shy to saying that i am a person who like to sleep....if time allow..i will probably sleep more than 10 hours...=)

Dreams:
my dreams is to successful in life...working harder and earn a lot of money. become millionaire and own a bungalow....driving sport car....traveling all around the world with my parents.

Aspirations:
my aspirations is to become a boss in future ...my parents will stay healthy until old...successfully become a TV or radio host after graduates...earns a lot a lot of money to fulfill my needs