Exercise 1: Mass media writing

1. Identify one product.
- Nike
- is a major publicly traded sportswear and equipment supplier
- Slogan: Just do it

2. Write a short treatment to advertise the product in the following mediums.
- radio 

invite the famous sport celebrity to talk about why they love Nike products.

- television
advertise the product during the world cup, Olympics.
- mobile phones
work with few telecommunication company, by giving discount to the user and sending them the information about Nike new arrivals product.
- pamphlets
print the picture of the latest product, the function of the product
- newspaper
ambassador with the Nike product, logo and slogan with colorful images
- billboards

allocate in the eye catchy area, special design

3. Rank each medium:
- most desirable distribution mode
television, because it can reach a high rate on the audience in a short time.
- least desirable distribution mode
pamphlets, because people will read and throw it. They will not keep the pamphlets as a copy or future used.

- communication advantages
Radio-audio expression, music

Television- sense of reality, grab attention

Phone- easily accessed to people

Billboards- big and clear
Newspaper- reach more audiences

- communication disadvantages
Radio- people will only listening to radio when they are driving, working and free time
Television- costly, short time
Phone- people will ignore the messages
Billboards- people will only see the billboards advertisement truly while traffic jam or stop in the traffic light
Newspaper- costly and not easily to catch readers attention
Pamphlets- wasting the natural resources such as tree, people will take and throw